Events & Creative · Event & Commercial Photography

One date,
a signed contract,
and a delivery promise you can keep.

Venue and light analysis builds a shot list and a gear plan before the walkthrough. Priced the way the trade already prices — day rate or coverage hours, with deliverable count and usage license priced separately. Booking, dispatch, proof of work, the invoice and the settlement are one record, from the first call to the last dollar.

16modules live on day one
5record types the ERP keeps
4workflows shipped, not configured
1workspace instead of six subscriptions
The spine

One record, from the first call to the last dollar.

Venue and light analysis builds a shot list and a gear plan before the walkthrough. Ask for it in plain language; the workspace does the part that is the same every time, and leaves you the part that is judgement.

Quote Schedule Close out
New job for weddings and milestone events. Price it on day rate or coverage hours, with deliverable count and usage license priced separately, schedule it, and send them something they can approve.
Chat with xPHOTOx the way you would brief a lead tech
Pricing basisday rate or coverage hours, with deliverable count and usage license priced separately
Records createdEvent record with date, venue, and coverage hours · Contract with deposit, cancellation, and usage license
Workflow enteredInquiry
Integrations touchedCloud gallery delivery · Print labs
LedgerXODIAK attribution on settle
  1. 01

    Intake

    Weddings and milestone events arrives through a form, a call, a text or a referral, and lands as one contact with one history — not four copies in four inboxes. The call is recorded, transcribed and filed against them.

  2. 02

    Price

    The quote is built on day rate or coverage hours, with deliverable count and usage license priced separately. Two people pricing the same job get the same number, because the basis lives in the workspace and not in somebody's head.

  3. 03

    Dispatch

    Accepted work becomes event record with date, venue, and coverage hours on a schedule, assigned to a real person with the drive time, the parts and the access notes already attached.

  4. 04

    Prove

    Event record with date, venue, and coverage hours is captured in the field, timestamped and located, and lands in the customer's own portal before the crew is off the property.

  5. 05

    Settle

    The invoice is generated from the closed job, not retyped from it. Card, ACH and financing sit inside the document, and every dollar — including what a referral partner is owed — is written to the XODIAK ledger.

What it replaces

Double-booked dates and lost deposits.

Every event & commercial photography operation eventually runs on the same four things: a calendar, a phone, a notebook and someone's memory. They work until the business is big enough that they cannot, and the failure is always the same — the thing that was true in the field never reached the office.

  • Double-booked dates and lost deposits
  • Usage rights given away for free on commercial work
  • Delivery dates missed and reputations dented

None of that is a discipline problem. It is what happens when the estimate, the schedule, the photos and the invoice live in four systems that do not know about each other.

What the platform sees

The assessment happens
before the truck moves.

Venue and light analysis builds a shot list and a gear plan before the walkthrough.

It does not set your prices. Quantities come from what was actually measured or counted; the rates come from your own book. That is the difference between a tool that guesses and a tool that shows its work — and it is why two people on your team pricing the same job land on the same number.

  • Every assessment is attached to the record it was made against, with the inputs kept
  • Runs on the platform's own gateway — one budget, one log, no model you did not choose
  • Wrong once, corrected once: your correction becomes the basis for the next one
The workspace

16 modules. Every one a real surface, wired to the others.

This is not an app that integrates with five other apps. It is one data spine — the customer, the job, the money — that every module reads and writes. xPHOTOx inherits the operating core every service business needs, then adds what event & commercial photography specifically requires.

Customers

CRM (Contacts, Companies, Deals)

Contacts, companies, and every deal in a pipeline you can see down. The customer record is one record, not one per app.

Comms

Calendar & Meetings

One calendar for crews, customers and you. Availability, booking links, drive time and the jobs themselves in the same grid.

Delivery

Tasks

Assigned work with a due date and an owner, hung off the customer and the job rather than a group chat.

Operations

ERP - Work Orders

The work order is the spine: scheduled, dispatched, documented, closed and billed as one object, never re-keyed.

Comms

Client Portal & Intake

Your customer's own view: what was scheduled, what was done, the photos, the quote, the invoice, the receipt. No login support calls.

Money

Invoices

Invoice from the closed job, with the line items the job produced. Terms, reminders and aging that chases itself.

Money

Payments & Checkout

Card, ACH and financing at the moment the customer says yes — in the quote, in the portal, and in the field.

Comms

Messaging (Email, SMS, Voice)

Email, SMS and voice against the same contact record, so the whole thread is one thread whichever way the customer replied.

Growth

Campaign Manager

Reach the list you already have — seasonal reminders, renewals, win-backs — with the outcome attributed back to the job that paid for it.

Money

XODIAK Chain & Treasury

The ledger. Every dollar of revenue, cost and referral credit written to a chain you can audit, with settlement attached.

Content

Media Library (Audio/Video/Image)

Every photo, video and voice note the business has taken, organised by job and customer instead of by whoever's phone took it.

Content

Content Studio

Write, shoot, caption, and schedule — the marketing you keep meaning to do, produced against your real jobs instead of stock photos.

Commerce

Marketplace & Directory

List what you sell where buyers are looking, and take the order into the same pipeline as everything else.

Deals

Deal Rooms

A shared, permissioned room for a big job: documents, scope, questions, approvals and signature in one place.

Growth

Social Media Manager

Post to every channel on a schedule, from the same media library the jobs fill.

Customers

Talent Network

Crews, subs and 1099 help with licences, insurance and past performance on file before they are dispatched.

Operations

What the workspace actually keeps.

A scaffolded xPHOTOx workspace opens with these already in it. Not empty tables waiting for a consultant — the records, the workflows and the integrations this trade runs on.

Records the ERP keeps

  • Event record with date, venue, and coverage hours
  • Contract with deposit, cancellation, and usage license
  • Shot list and timeline with key moments
  • Second shooter and assistant assignment
  • Gallery delivery with download and print options

Workflows it ships with

  • Inquiry → date hold → contract and deposit
  • Venue walkthrough with shot list and light plan
  • Post-event cull, edit, and gallery release on a promised date
  • Usage license upsell for commercial clients

Integrations wired first

  • Cloud gallery delivery
  • Print labs
  • Stripe
  • Instagram

The four numbers you check

  • Booked dates per month
  • Average contract value
  • On-time delivery rate
  • Print and license revenue per event
Who it is for

Built for the buyer you already sell to.

  • Weddings and milestone events
  • Corporate conferences and brand campaigns
  • Real estate and architectural clients
How the business makes money
  • Event coverage packages
  • Commercial day rates and usage licensing
  • Albums, prints, and add-on deliverables

Every one of those lines is a revenue type the workspace can price, schedule, document and invoice on its own terms — recurring contracts do not get bolted onto a one-off quote form.

Signals

Work that is about to exist.

Most event & commercial photography businesses find work after somebody else has already decided to buy. The platform's signal layer looks earlier — at the public record, and at what a camera can see from the road.

Opportunity scanning

The public record, filtered to you

Permits, filings, closures, listings, weather events and WARN notices, matched against what you sell and the territory you sell it in. Dated and sourced, so you can act on it rather than believe it.

Drive-by intel

A condition, seen from the road

The platform's drive-by layer reads public street-level and camera imagery and catalogues what it finds as a located, described condition — an asset in a state somebody eventually has to deal with. It tells you the need exists. Whether you want it is still your call.

Your own territory

Deduped against your pipeline

A signal that matches a customer you already have does not arrive as a new lead. It arrives on the record it belongs to, which is the difference between a useful alert and another inbox.

Drive-by intel is a platform capability, not a lead subscription. It is described here because it is how xPHOTOx finds work; it is not a promise of a volume of jobs. See the drive-by layer.

What it costs

Start with the workspace. Pay for what you switch on.

xPHOTOx is not sold as a seat licence with a floor you have to grow into. The workspace scaffolds, you run it, and the premium surfaces unlock individually — either on a monthly unlock or against a credit balance you top up when you want to.

The workspace

Free to open
Scaffolded with all 16 modules
  • Every record type and workflow above
  • Your customers, jobs, quotes and invoices
  • Client portal and share links
  • XODIAK ledger on every settled dollar
Open xPHOTOx

Premium surfaces

Per feature
Monthly, or a 24-hour unlock
  • Everything in the workspace, plus
  • The surfaces you actually use, switched on one at a time
  • No bundle you are paying for to reach one feature
  • Cancel a surface without cancelling the business
See the catalogue

Credits

$20 / 500 XDK
Top up, spend across any surface
  • An alternative to a monthly unlock
  • Spend against assessments, exports and unlocks
  • Balance carries; nothing expires monthly
Top up

Multi-branch

Talk to us
More than one location or brand
  • Everything above, plus
  • Branches under one roof, with their own books
  • Your own domain and branding
  • Named onboarding and data migration
Talk to us

Prices shown are the live platform catalogue. xPHOTOx-specific packaging is set per market; ask before you assume a number you saw somewhere else applies to you.

The X Standard
Cross·
Connect·
Protect·

Every xVERTICALx on this network — xPHOTOx among them — is a face wrapped around the same engine. The leading and trailing x are platform brackets: Cross-Connect Protocol in, Cross-Connect Protocol out.

Cross — bridge any vertical to any resource. Connect — one identity, one ledger, one settlement rail. Protect — verified identity and an auditable chain from edge to core. See all 74 verticals.

Questions

The ones that actually get asked.

Is xPHOTOx a separate product from the Biz Dev App?

No. xPHOTOx is the event & commercial photography configuration of the Biz Dev App — the same platform, the same ledger, the same support, scaffolded with the 16 modules and 5 record types this trade actually uses. If the business later adds a second line of work, it does not mean a second subscription; it means another vertical switched on in the same workspace.

How does xPHOTOx price a job?

On day rate or coverage hours, with deliverable count and usage license priced separately. The basis lives in the workspace rather than in an estimator's head, so the same job quoted by two people produces the same number. Your own rates, your own catalogue — the platform supplies the structure and the arithmetic, never the prices.

What does it connect to that we already use?

Cloud gallery delivery, Print labs, Stripe, Instagram are wired first, because those are what a event & commercial photography business is usually already running. Anything else goes through the xCONNECTx public API catalogue rather than a custom build.

What happens to the data we already have?

It comes in. The archive import pipeline takes historical customers, jobs and invoices and lands them as real records — searchable, reportable, attached to the right customer — rather than as a folder of PDFs nobody opens. The point of moving is to keep the last five years, not to start over.

Get started

Open the event & commercial photography workspace and put one real job through it.

Not a demo with sample data. Bring a customer you already have, quote the work on day rate or coverage hours, with deliverable count and usage license priced separately, run it, and see whether the invoice writes itself.